1

Introduction About Course

2

How we do Marketing?

3

What is Digital Marketing?

4

Benefits of Digital marketing

5

Digital marketing platforms

6

Traditional Vs. Digital Marketing

7

Defining Marketing Goals

8

Latest Digital marketing trends

9

Case studies of Digital Campaigns

1

How the search engine works?

2

Components of Search Engines

3

Google Algorithms

4

Google Results Page

5

Major & Minor Algorithm Updates

6

Recent Changes in Search Algorithms

1

Introduction

2

On-Page SEO

3

Off-Page SEO

4

Technical SEO

5

Keyword Research & Competition Analysis

6

Introduction to Keyword Research

7

Types of Keywords

8

Keyword Research Methodology

9

SEO Tools

10

Product/Services Categorization

11

Google Keyword Planner Tool

12

In-depth Analysis with Keyword Planner

13

Other Keyword Tools

14

Competition Analysis

15

Manual Competition Analysis

16

Paid Competition Analysis tools

17

Finalizing the Keywords List

1

Introduction

2

Social Accounts creation & Set up

3

Key Challenges of SMO

4

Postings & Sharing

5

Increasing Brand Awareness

1

Campaign Management

2

Difference between the Social Media and Search Engine marketing

3

Customizing Paid Ads

4

Customers reach

5

Analyzing Traffic

6

Budget Planning

1

Brief Introduction

2

Type of Ads in Search Engines

3

Type of Ad goals

4

Budget planning & Setup

5

Keywords research

6

Ad management

7

Benefits of Ad extensions

8

Ad account manager

9

Performance Analyzing

1

Account Setup

2

Content customization

3

Data Building

4

Analytics tracking

1

How to choose trending topics

2

Content Creation

3

Plagiarism Fixing